JMP Consultants Limited
Paper Beats High-Tech in Finding Out About Bus Services, Says JMP Study in Leicestershire
Thursday, February 5 2009

Familiarity with the internet, telephone and texting still hasn’t replaced paper-based documents as the most popular source for information on public transport, according to a sample taken by transport planner JMP among bus users in Leicestershire.

Research for Leicestershire’s Accessibility Partnership was undertaken through workshops looking at people of all ages’ use and knowledge of public transport information.

The workshops gave participants the chance to try the various ways of sourcing travel information - leaflets and maps, internet, phone and text. They were then invited to give their views, as well as thoughts on potential improvements.

Amongst the participants Traveline phone enquiries were liked and even those people who had not tried it before agreed they would use it again. The general view being that it provided correct information and it was good to speak to a real person.

But paper-based information won the day as the firm favourite as it was judged to be easy to understand, to contain the right level of detail and have the benefit of being suitable to carry while on journeys.

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