Thursday, June 11 2009
The Highways Agency’s Influencing Travel Behaviour programme is designed to promote sustainable travel and reduce congestion on England's 'strategic road network'. Through this the Agency aims to cut congestion and improve journey time reliability by influencing travel behaviour, providing access to information to help people make smarter travel choices, and introducing demand management measures in areas prone to congestion.
In the last five years, JMP, acting on behalf of the Highways Agency, has worked to influence travel behaviour amongst employers and their employees at over 20 sites across the UK including: Solent Business Park in Hampshire; Fifth Avenue and Team Valley in the North-East; Exchange Quay (Salford Quays) in Manchester; and Cambridge Science Park in the South-East.
The experience from these sites has informed the development of a series of guidance documents, aimed at HA staff and their term consultants. The documents, produced for the HA by JMP, provide definitive guidance on how to carry out ITB work. Guidance includes area-wide travel strategy guidance, monitoring guidance, working in partnerships, a short guide to voluntary travel planning work, and production of the online SmartGuide tool.
For further information, please see http://www.highways.gov.uk/itb or talk to Ian Smith, Team Leader, Highways Agency on 0123 479 6276, or Stacey Silverman, Principal Transport Planner, JMP on 0161 831 5607.