Monday, July 5 2010
After two years of introducing personalised travel planning to Merseyside and achieving annual reductions of 7.1 per cent and 10.2 per cent in car use, transport planner JMP has launched a third initiative, this time in the West Derby area of Liverpool and parts of neighbouring Tuebrook and Croxteth.
Some 10,000 homes will be targeted in the area, which bounds a key corridor into Liverpool city centre and suffers from high levels of congestion.
As with the previous exercises in Childwall, Liverpool and Heswall in the Wirral, residents will be challenged to consider more sustainable modes of travel than the private car – particularly for morning peak trips - such as public transport, walking or cycling
JMP was originally commissioned in 2008 to support the delivery and management of the Merseyside Transport Partnership’s three-year personalised travel planning project.
In Childwall 3,500 households were selected in 2008 for contact visits, information packs and aftercare follow ups. Subsequent independent evaluation by Transport and Travel Research (TTR) revealed a 9.9 per cent increase in trips by sustainable modes and a 10.2 per cent reduction in car use.
TTR’s evaluation of the 2009 exercise involving 10,000 homes in Heswall - with its high levels of car ownership (83%) and high car usage for commuting – disclosed a 9.1 per cent shift to sustainable travel and a reduction in car use of 7.1 per cent.
For this year’s initiative, as well as targeting households, JMP will be holding a stakeholder event in July to raise awareness of the project, visiting local community events to sign people up as well as offering to speak to local community groups.
As part of the commission JMP is also delivering personalised travel planning to employees at the nearby University of Liverpool as part of the university’s existing travel plan.
JMP: 0161 831 5600