Friday, August 15 2008
Transport planner JMP has teamed up with Bath, Exeter and Surrey Universities to establish a centre of excellence in travel behaviour change.
The Centre for Transport and Psychology will provide a lead in travel behaviour change for public sector bodies and transport operators, indeed, anyone implementing transport initiatives or needing to influence the way people travel.
The goal of CTP, to be launched next month, is to provide evidence-based and practical proposals for surface transport across a wide range of issues and it has the ability to deliver bespoke products for a “what works” approach.
Three workstreams have been identified: the influence of attitudes and perceptions on travel behaviour, driver behaviour as a key factor in road safety and the need to influence travel behaviour in achieving more sustainable and health-promoting transport systems.
JMP director Lynn Basford said: “The CTP team has extensive collective experience
in all three of these streams and has the capacity to develop a range of tailored travel behaviour change interventions and assist in their long term monitoring.”