JMP developed and implemented a broad-ranging social marketing campaign to encourage drivers in Dundee to adopt less polluting options (of eco-driving, using public transport, walking or cycling). The campaign used billboard, local print media and radio advertising to target drivers from a broad catchment area. This was complemented through engagement with local people in selected parts of the city and a programme of extensive involvement with primary schools. We undertook in-class workshops with pupils and organised walk to school weeks.
Sustainable Travel & Behaviour Change Projects
Air Quality Improvement Campaign
2011
Dundee City Council
Significantly increased awareness amongst drivers of the external costs of their travel choices, and of the alternatives available.
Alternatives to Travel Grant
2011 - Date
Department for Transport
The Department for Transport has commissioned JMP Consultants Ltd to deliver a £70,000 grant which will assist public sector organisations in maximising the take-up of measures that will help employees reduce their work-related trips. The grant will help organisations maximise remote working, flexi working and tele/video/webconferencing in order to reduce travel. JMP are working with Bristol City Council, Cheshire West and Chester Council, Dorset County Council, Kent County Council and Swindon Borough Council. JMP has developed an assessment tool which captures work-related trips (commuter and business-related travel data). All of the participating councils have completed the assessment in order to baseline their work-related trips and to demonstrate a business case for promoting alternatives to travel measures. Measures being implemented include; webinar training, a one month ‘Alternatives To Travel’ challenge, ‘How To’ guides on teleconferencing and advice to managers to help them manage staff in remote locations. The impact of these measures on travel will be monitored by repeating the use of the assessment tool early in 2012.
The project is ongoing.
Building Community Capacity to Deliver Change
2008 - Date
Various Clients
As well as delivering our own travel behaviour change programmes, we assist community-based organisations to work to promote more sustainable travel. This approach can combine the best of both worlds: drawing together the enthusiasm and resource that communities can provide with our expertise and knowledge of what works, and what doesn’t, to change behaviour. We are currently assisting Positive Steps Initiatives, a social enterprise, develop a centre of excellence for behavioural change services. We are helping them design and implement their first project (delivering personal travel planning to around 3,000 households). Our work builds on other projects where we have helped community groups; assisting them identify best value approaches to achieving change, recruiting and training staff. These commissions range in scale from a few hundreds to tens of thousands of pounds, depending on the level of support required.
Community-based organisations are able to work efficiently and effectively to promote sustainable travel.
Cheshire West & Chester Council: Travel Plan and Car Park Management
2008
Cheshire West & Chester Council
JMP worked with Cheshire West and Chester Council to develop a staff travel strategy for the newly established authority. The work involved the development of a travel plan for the council’s new HQ Building, an interim car park management strategy for the HQ and Winsford sites, and a review of business travel policies and practice.
Through the business travel review JMP identified and developed policies and mechanisms to support a new overarching Corporate Business Travel strategy and a related Staff Travel strategy, which JMP helped to implement.
Dundee Travel Active
2009 - 2010
Dundee City Council
JMP delivered an innovative two-year PTP programme to support the Smarter Choices, Smarter Places-funded programme, “Dundee Travel Active”. The project focused on promoting active travel to improve public health: targeting residential areas with the poorest health indicators; working with schools in these areas; and offering advice to individuals with recognised health needs. In all, more than 3,400 households have received personalised advice at their doorstep and over 1,000 people have participated through community events, workplaces and universities.
More than 40% of project participants are walking an average in excess of 20 minutes per day more as a result of the initiative. Three-quarters of individuals reported that they had maintained the initial increase in activity six months later. The success of Dundee Travel Active was recognised when the project won a Scottish Transport Award in 2010.
Enabling Smarter Travel Choices, Sutton
2008
London Borough of Sutton
JMP provided a long-term strategy to “lock in the benefits” of the “Smarter Travel Sutton” sustainable travel promotion project. Our evidence-based review concluded that the best way to continue to promote sustainable travel was to focus on local district centres and trip-making into them, integrating physical improvements to walking, cycling and public transport with focused smarter choices measures. JMP also recommended organisational changes to help mainstream sustainable travel within the Borough’s Transport Service.
The Borough adopted the strategy and presented it to the Mayor’s Transport Commissioner to favourable reception. The Borough received a good Local Implementation Plan settlement to help implement the strategy and JMP was re-commissioned to help deliver the first sustainable district centre package.
Evaluation of Brighton Safer Routes to School
2009 - Date
Brighton and Hove City Council
JMP prepared an evaluation framework for the Safer Routes to School Programme. This work included the undertaking of a benchmark study, a review of data sources and the preparation of a draft evaluation framework.
Brighton and Hove City Council is now using the completed framework to keep a record of all school travel activities.
GoSmart Dumfries
2010 - 2011
SWESTRANS
The largest of 7 Scottish sustainable travel town projects, JMP is providing Personalised Travel Planning (PTP) across the whole town over 2 years. A particular focus has been engaging community groups to encourage greater project ownership and participation.
The first year programme saw JMP engage nearly 50% more participants than target. Project monitoring suggests that 40% of participants are walking more and 28% are driving less as a result of the initiative.
Highways Agency’s Influencing Travel Behaviour Programme
2005 - 2011
Highways Agency
Since 2005, JMP has been the lead advisor to the Highways Agency for their awarding winning Influencing Travel Behaviour (ITB) programme. This has involved developing, implementing and monitoring over 50 Area Travel Plans at business parks, out-of-town retail centres, universities and hospitals in order to reduce the need for motorway and trunk road capacity enhancements. The success of the ITB programme has been proven through detailed monitoring which demonstrate benefit cost ratios of up to 13:1.
To aid delivery of the ITB programme, JMP has produced a number of tools for the HA including the Commuter Challenge website, (http://www.swcommuterchallenge.co.uk/default.cfm) which enables employees to compete against other by scoring points if they commute by sustainable modes.
JMP has produced a full set of guidance documents on the development, implementation and monitoring of ITB schemes.
HMRC/DWP Personalised Travel Planning
2010
HMRC/DWP and Tyne & Wear Smarter Choices Unit
A bespoke tailored Personalised Travel Planning programme was designed for HMRC and DWP staff at the UK’s largest office complex in Longbenton. An initial travel survey measured existing travel patterns and invited staff to book a personal travel consultation. A team of trained travel advisors held pre-booked appointments and got further staff to sign up for consultations at stands in key locations around the site.
A team of 4 advisors engaged over 1,000 workers over a 3 week period. Monitoring suggested 65% of participants had made some sort of behaviour change following the engagement and suggested a 10% reduction in single occupancy car journeys to work and an increase in walking and cycling journeys from 11% to 23%. Many reported broader changes in their travel behaviour (not just the journey to work).
Merseyside Personalised Travel Planning (PTP)
2008 - 2010
TravelWise Merseyside
JMP was contracted for 3 years to deliver PTP to help address congestion on major corridors into Liverpool. Each year, we set up a local project office within the targeted community and recruited and trained a local team of Travel Advisors. Over 3 years, JMP targeted nearly 25,000 households, distributed over 60,000 pieces of information and got over 10,000 people to take up a TravelWise challenge.
To watch a video about this project, click here.
Over 95% customer satisfaction was achieved each year. Independent monitoring suggested significant behaviour change amongst participants. In Year One a 9.9% increase in trips made by sustainable modes was identified and a 10.2% reduction in car use was recorded amongst participants. Similarly, in Year Two, there was a 9.1% increase in trips made by sustainable modes and an identified reduction in car use of 7.1%. The principal bus operator also saw patronage grow on the targeted corridor, running counter to a trend of decreasing patronage across the rest of their network.
.jpg){kind=spacer}
Transport Scotland Travel Plan
2006 - 2010
Transport Scotland
JMP prepared a landmark carbon-focused travel plan for Transport Scotland (the national transport agency for Scotland). The travel plan covered both commuter and business travel, and included a detailed travel carbon footprinting exercise to quantify greenhouse gas emissions from travel by Transport Scotland employees. The Travel Plan aimed to achieve a 35,000 kgCO2 saving over the first two years.
Innovative measures included: a Business Unit Monthly Carbon 'Account' – to track carbon (and cost) expenditure within business units; in-house video-conference training; compressed/flexible working opportunities and/or relocation packages for longer distance commuters; and a 'hierarchy' of business travel modes with video-conference the preferred option.
The first case study in the UK to show the level of carbon savings that can be achieved through ‘soft’ travel demand management measures such as Travel Plans covering both commuter and business travel.
University of Liverpool workplace Personalised Travel Planning
2010 - 2011
TravelWise Merseyside
A workplace Personalised Travel Planning programme commenced for staff at the University of Liverpool in summer 2010. Staff were offered one-to-one travel consultations through pre-booked appointments and at events held across campus, in staff canteens and other prominent locations. Staff were provided with tailored information and ideas on alternatives. Free incentives, such as bus tickets, cycle computers and pedometers, were on offer for those staff who participated in a travel challenge.
Over 400 University staff had participated by the end of 2010, and over 300 challenges issued.
Whipsnade Zoo Travel Pan
2009
ZSL Whipsnade Zoo
JMP developed a strategy to reduce traffic congestion in and around Whipsnade Zoo. JMP devised a range of specific measures which would appeal to both staff and visitors.
ZSL Whipsnade Zoo has now implemented a number of recommended measures, and monitoring is due to take place in the near future in order to assess the impact on local traffic.
